Bibliometric analysis of social media research in SMEs: a review and way forward

被引:0
作者
Norfarah, Nordin [1 ]
Siti-Nabiha, A. K. [1 ]
Jamali, Seyedh Mahboobeh [2 ]
Ebrahim, Nader Ale [3 ]
机构
[1] Univ Sains Malaysia, Grad Sch Business, Gelugor, Malaysia
[2] Minist Educ, Eshragh Inst, Dist 7, Tehran, Iran
[3] Univ Malaya, Inst Res Management & Monitoring IPPP, Ctr Res Serv, Kuala Lumpur, Malaysia
关键词
social media; SMEs; bibliometric; a systematic review; PERFORMANCE; ORIENTATION; MANAGEMENT; ADOPTION;
D O I
10.1504/IJESB.2024.139620
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper seeks to determine the trend of social media research in the context of small-and-medium-sized enterprises (SMEs) and present the future research direction in this area. The documents were collected through a keywords title search from the Scopus database. The relevant documents are analysed using bibliometrics analysis, and qualitative systematic review to understand their structure in terms of theme, method, and theory used. This research found 141 documents from the Scopus database on SMEs' social media from 2011 to 2021. The systematic review of 20 top-cited per year (TCpY) papers are classified into three themes; SMEs' social media adoption, social media for SMEs' strategy, and innovation powered by social media in SMEs. The most popular theory used is the diffusion of innovation. Based on critical analysis, major gaps and future research are presented and discussed.
引用
收藏
页码:450 / 472
页数:24
相关论文
共 36 条
  • [1] Factors influencing the use of social media by SMEs and its performance outcomes
    Ainin, Sulaiman
    Parveen, Farzana
    Moghavvemi, Sedigheh
    Jaafar, Noor Ismawati
    Shuib, Nor Liyana Mohd
    [J]. INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2015, 115 (03) : 570 - 588
  • [2] Major trends in knowledge management research: a bibliometric study
    Akhavan, Peyman
    Ebrahim, Nader Ale
    Fetrati, Mahdieh A.
    Pezeshkan, Amir
    [J]. SCIENTOMETRICS, 2016, 107 (03) : 1249 - 1264
  • [3] [Anonymous], 2011, P 11 INT C KNOWL MAN
  • [4] bibliometrix: An R-tool for comprehensive science mapping analysis
    Aria, Massimo
    Cuccurullo, Corrado
    [J]. JOURNAL OF INFORMETRICS, 2017, 11 (04) : 959 - 975
  • [5] Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
    Bang Nguyen
    Yu, Xiaoyu
    Melewar, T. C.
    Chen, Junsong
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2015, 51 : 11 - 25
  • [6] One size fits all? What counts as quality practice in (reflexive) thematic analysis?
    Braun, Virginia
    Clarke, Victoria
    [J]. QUALITATIVE RESEARCH IN PSYCHOLOGY, 2021, 18 (03) : 328 - 352
  • [7] Chaparro N, 2021, Arxiv, DOI [arXiv:2103.09431, 10.48550/arXiv.2103.09431, DOI 10.48550/ARXIV.2103.09431]
  • [8] A Bibliometric Statistical Analysis of the Fuzzy Inference System-based Classifiers
    Chen, Wenhao
    Ahmed, Md Manjur
    Sofiah, Wan Isni
    Isa, Nor Ashidi Mat
    Ebrahim, Nader Ale
    Hai, Tao
    [J]. IEEE ACCESS, 2021, 9 : 77811 - 77829
  • [9] How to enhance SMEs customer involvement using social media: The role of Social CRM
    Cheng, Colin C. J.
    Shiu, Eric C.
    [J]. INTERNATIONAL SMALL BUSINESS JOURNAL-RESEARCHING ENTREPRENEURSHIP, 2019, 37 (01): : 22 - 42
  • [10] Managing knowledge through social media: Modelling an entrepreneurial approach for Scottish SMEs and beyond
    Crammond, Robert
    Omeihe, Kingsley Obi
    Murray, Alan
    Ledger, Kirstin
    [J]. BALTIC JOURNAL OF MANAGEMENT, 2018, 13 (03) : 303 - 328