Rule by glorification: The imposition of state honours and 'grateful coerced subjects' in contemporary Vietnam

By bestowing honours, states produce subjects. But what kind of subjects are created if those honoured do not seek state honours, because they find the honours not worth the responsibilities they have to shoulder, or because they do not internalise the state's values that the honours embody? Building on ethnographic materials from Vietnam, this article explores how some who receive honours are "grateful coerced subjects" on whom state honours are imposed through social pressure, persistent persuasion, or as a matter of fait accompli they cannot refuse. The bestowal of honours exposes them to pressure from the wider society to comply with state's goals and values to prove themselves worthy of the honours, in ways they find physically burdensome and morally problematic. Yet the coerced subjects do not hold a grudge against the state, and even feel grateful to the state for conferring honours on them.