Does Purpose Matter? Examining Consumers Purchase Intention of for-Profit Social Enterprises (FPSE)

被引：0
作者：
Neutzling, Daiane Mulling [1 ]
Luz, Raquel Soares Saturno Campos [1 ]
de Souza, Lucas Lopes Ferreira [1 ]
Rocha, Thomaz Novais [2 ,3 ]
de Mascena, Keysa Manuela da Cunha [1 ]
机构：
[1] Univ Fortaleza UNIFOR, Grad Program Business Adm, Fortaleza, Brazil
[2] Fundacao Getulio Vargass Sao Paulo, Sch Business Adm FGV EAESP, Sao Paulo, Brazil
[3] Ctr Univ Christus UNICHRISTUS, Fortaleza, Brazil
来源：
JOURNAL OF SOCIAL ENTREPRENEURSHIP | 2024年
关键词：
For-profit social enterprises; theory of planned behaviour; structural equation modelling; ethical self-identity; brand familiarity; SUSTAINABLE CONSUMPTION BEHAVIORS; PLANNED BEHAVIOR; BUSINESS MODEL; SELF-IDENTITY; RESPONSIBILITY; FAMILIARITY; IMPACT; SATISFACTION; PERFORMANCE; FRAMEWORK;
D O I：
10.1080/19420676.2024.2358442
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The consumption patterns of modern society have a significant negative impact on socio-environmental issues. Seeking to solve part of the problems hybrid organisations have emerged, among them the For-Profit Social Enterprises (FPSE). The research aims to analyse the factors that influence consumers' purchase intentions regarding FPSE products and services. Data were collected through structured online questionnaires, resulting in 407 valid responses and analysed using Structural Equation Modelling. The results indicate a positive relationship between attitude and perceived behavioural control with the purchase intention of FPSE products and services. However, consumers have a lack of understanding and information in associating with FPSE brands.
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页数：29
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