Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications

被引：0
|
作者：
Sample, Kevin L. [1 ]
Hulland, John [2 ]
Sevilla, Julio [2 ]
Labrecque, Lauren I. [1 ]
机构：
[1] Univ Rhode Isl, Kingston, RI 02881 USA
[2] Univ Georgia, Athens, GA 30602 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL L, ACR 2022 | 2022年
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：195 / 195
页数：1
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