THE ROLE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN INCREASING AWARENESS AND EDUCATING USERS THROUGH ELECTRONIC SOCIAL NETWORKS (SURVEY STUDY ON A SAMPLE OF THI QAR UNIVERSITY STUDENTS)

The aim of the current study was to identify the aspects in which artificial intelligence (AI) technologies are employed in social media platforms, and to highlight the AI technologies used in creating educational and awareness content through electronic social networks from the perspective of Thi Qar University students in Iraq. The study adopted a descriptive-analytical approach using a survey method on a sample of 225 male and female students from Thi Qar University, randomly selected. The study results revealed the following: The use of AI technologies in transforming the content published on social media platforms from abstract form to tangible form was considered the most important aspect according to the participants of the study. AI technologies contribute to spreading awareness and educating users through the availability of programs that detect and combat fake news. AI technologies help shorten the time for recipients by providing editors with tools and capabilities to summarize news in a way that is appropriate for the audience, avoiding boredom and lengthy information.