This study investigated the predictors of indigenous language learning from an empirical and theoretical perspective. A quantitative approach was employed to explore the issue using an extended version of Ajzen's Theory of Planned Behavior that incorporates linguistic insecurity in measuring students' language learning intentions. A total of 180 first-year undergraduate students in the Department of Arts Education and the Department of Ghanaian Languages and Linguistics participated in the study. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), measurement and structural models were evaluated. The results indicated that students' attitudes (behavioral beliefs), subjective norms, language learning efficacy, and students' sense of linguistic insecurity significantly predicted their intentions to study indigenous languages. The exogenous variables accounted for 47.8% of the variance in students' intentions to study indigenous languages in higher education. The strongest predictor of intention was subjective norms (beta = 0.399; p<0.01), followed by students' sense of linguistic insecurity (beta = -0.254; p<0.01), perceived language learning efficacy (beta = 0.169; p = 0.013), and language attitude (beta = 0.144; p = 0.045). These results underscore the need for concerned stakeholders to foster positive attitudes and address linguistic insecurity to enhance learners' development of positive behavioral intentions toward indigenous language learning.
机构:
Kennesaw State Univ, Coles Coll Business, Mkt, Kennesaw, GA USAKennesaw State Univ, Coles Coll Business, Mkt, Kennesaw, GA USA
Hair, Joe F.
;
Ringle, Christian M.
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机构:
Hamburg Univ Technol TUHH, Inst Human Resource Management & Organizat, Management, Hamburg, GermanyKennesaw State Univ, Coles Coll Business, Mkt, Kennesaw, GA USA
Ringle, Christian M.
;
Sarstedt, Marko
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机构:
Ludwig Maximilians Univ Munchen, Inst Market Based Management, Quantitat Methods Mkt & Management, Munich, GermanyKennesaw State Univ, Coles Coll Business, Mkt, Kennesaw, GA USA
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Univ S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USAUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Hair, Joseph F.
;
Risher, Jeffrey J.
论文数: 0引用数: 0
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机构:
Univ West Florida, Coll Business, Dept Mkt Supply Chain Logist & Econ, Pensacola, FL 32514 USA
Univ Mobile, Dept Business, Mobile, AL 36613 USAUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Risher, Jeffrey J.
;
Sarstedt, Marko
论文数: 0引用数: 0
h-index: 0
机构:
Otto von Guericke Univ, Fac Econ & Management, Magdeburg, Germany
Monash Univ Malaysia, Bandar Sunway, MalaysiaUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Sarstedt, Marko
;
Ringle, Christian M.
论文数: 0引用数: 0
h-index: 0
机构:
Hamburg Univ Technol TUHH, Inst Human Resource Management & Org, Hamburg, Germany
Univ Waikato, Hamilton, New ZealandUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
机构:
Kennesaw State Univ, Coles Coll Business, Mkt, Kennesaw, GA USAKennesaw State Univ, Coles Coll Business, Mkt, Kennesaw, GA USA
Hair, Joe F.
;
Ringle, Christian M.
论文数: 0引用数: 0
h-index: 0
机构:
Hamburg Univ Technol TUHH, Inst Human Resource Management & Organizat, Management, Hamburg, GermanyKennesaw State Univ, Coles Coll Business, Mkt, Kennesaw, GA USA
Ringle, Christian M.
;
Sarstedt, Marko
论文数: 0引用数: 0
h-index: 0
机构:
Ludwig Maximilians Univ Munchen, Inst Market Based Management, Quantitat Methods Mkt & Management, Munich, GermanyKennesaw State Univ, Coles Coll Business, Mkt, Kennesaw, GA USA
机构:
Univ S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USAUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Hair, Joseph F.
;
Risher, Jeffrey J.
论文数: 0引用数: 0
h-index: 0
机构:
Univ West Florida, Coll Business, Dept Mkt Supply Chain Logist & Econ, Pensacola, FL 32514 USA
Univ Mobile, Dept Business, Mobile, AL 36613 USAUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Risher, Jeffrey J.
;
Sarstedt, Marko
论文数: 0引用数: 0
h-index: 0
机构:
Otto von Guericke Univ, Fac Econ & Management, Magdeburg, Germany
Monash Univ Malaysia, Bandar Sunway, MalaysiaUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Sarstedt, Marko
;
Ringle, Christian M.
论文数: 0引用数: 0
h-index: 0
机构:
Hamburg Univ Technol TUHH, Inst Human Resource Management & Org, Hamburg, Germany
Univ Waikato, Hamilton, New ZealandUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA