ARTIFICIAL INTELLIGENCE AND BLOCKCHAIN - NEW CHALLENGES FOR DIGITAL SUPPLY CHAIN MANAGEMENT

Digital transformation of business is inevitable today, that is, companies include and incorporate new technologies into their business processes, all with the aim of creating added value, securing and achieving competitive advantage. For the purposes of writing this article, new Croatian and world literature has been used and analyzed and authors can be considered as representative authors in the field of interest of this topic. A systematic literature review was undertaken to provide an overview of application and use of new technologies such as blokchain and artificial intelligence in filed of digital supply chain. The papers were selected by searching databases Web of Science and Scopus using the search phrase ("artificial intelligence" OR "blockchain technology") AND ("digital supply chain"). The intention and goal of this research was to make aware logistics organizations about importance of the artificial intelligence and blockchain technology as key factors that can affect and improve logistic process. There are not many studies that explore the application of artificial intelligence and blockchain technology in a field of digital supply chain and its importance and contribution to strengthening supply chain management, so this research contributes to strengthening the awareness of organization about its application. Implementation of artificial intelligence and blockchain technology is relatively new in a field of logistic and specially in field of supply chain so it needs to be strongly and systematically developed further especially with the development of digital supply chain. By analyzing the relevant scientific sources it can be concluded that a strategic approach to the adoption and implementation of artificial intelligence and blockchain technology can provide a numerous of advantages and benefits. The aim of this paper was (1) to analyze and investigate the importance of digitalization and digital transformation and the impact on digital supply chain (2) to analyze and explore innovation and new technologies in the logistic sector (artificial intelligence and blockchain technology) (3) to provide an overview of the research literature in these areas.