Breaking barriers and empowering marginal women entrepreneurs in Bangladesh for sustainable economic growth: a narrative inquiry

PurposeThe bread and butter of marginal communities primarily rely on their artisanal work, to which the communities' women have notable contributions despite facing numerous challenges. This study aims to unveil the challenges along with latent opportunities of different marginal women entrepreneurs in the rural areas of Bangladesh.Design/methodology/approachThis study used narrative inquiry to explore the real-life business phenomena of 15 marginal women entrepreneurs with more than 5 years of business experience living in 4 districts of Bangladesh. This approach was used to document participants' responses through the storytelling of their daily business experiences.FindingsThe findings of this paper indicate that vulnerable living conditions, social negligence, availability of substitutes, frequent sickness, increasing price of raw materials, lack of entrepreneurial skills and lack of managerial skills are the major challenges of marginal women entrepreneurs. In contrast, minimum capital requirement, home-based business, traditional profession, retaining cultural heritage and lack of accountability are the main opportunities that motivate marginal women to continue their entrepreneurial activities.Research limitations/implicationsThe insight of this research can promote and sustain marginal women entrepreneurship and aid researchers, policymakers and businesses in improving the various entrepreneurial aspects of informal community entrepreneurs in developing countries. However, the study was limited to five marginal community entrepreneurs (Rishi, Kumor, Jele, Cobbler and Kamar) in Bangladesh. Therefore, conducting future research encompassing all marginalized communities is recommended, and empirical studies on this domain are highly encouraged.Social implicationsThe insight of this research can promote and sustain marginal women entrepreneurship and aid researchers, policymakers and businesses in improving the various entrepreneurial aspects of informal community entrepreneurs in developing countries.Originality/valueIn the authors' knowledge, this is unique research on marginal women entrepreneurs in Bangladesh.