Do Word-of-Mouth and Quality Have the Same Influence in Choosing a Doctor Online? A Study from Elaboration Likelihood Model Perspective

被引：0

作者：

Wu, Juhua ^{[1
]}

Chen, Wanqi ^{[1
]}

Tao, Lei ^{[1
]}

Liu, Qian ^{[1
]}

机构：

[1] Guangdong Univ Technol, Guangzhou, Peoples R China

来源：

JOURNAL OF INFORMATION & KNOWLEDGE MANAGEMENT | 2024年 / 23卷 / 02期

关键词：

Online healthcare community; behaviour intention; elaboration likelihood model; service quality; online reviews; MODERATING ROLE; INFORMATION; ACCEPTANCE; REPUTATION; KNOWLEDGE; PHYSICIAN; INTENTION; IMPACT;

D O I：

10.1142/S0219649224500461

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

From the theoretical perspective of the elaboration likelihood model and service quality, this study attempts to provide an empirical study of patients' medical choice behaviour and the moderating effect of disease risk under different paths with a real data set from an online healthcare community. The results demonstrate that factors from the central and peripheral routes affect patients' behavioural intention regarding online medical choices. Disease risk plays an important moderating role. Low-risk patients are mainly influenced by factors from the peripheral route including doctors' service reputation and disclosure of service qualifications, while high-risk patients are mainly influenced by factors from the central route including service quality of treatment and reviews quality.

引用

页数：18

共 62 条

[21] Factors that determine a Patient ? s willingness to physician selection in online healthcare communities: A trust theory perspective [J].