Determinants of the intention to recommend a socially responsible destination with smart tourism technologies

Tourism, key to the economy, is facing environmental and social challenges. Currently, urban destinations are evolving and integrating Information and Communication Technologies to become more sustainable and smarter. This research analyses the relationship between memorable experiences with smart technologies, the perception of a responsible destination, tourist identification, destination image and the intention to recommend it. The sample includes 400 Spanish tourists over 18 years old in smart tourist destinations and was analysed using structural equations. The implications highlight the need to improve the destination's image and promote responsible and sustainable practices, as well as to ensure that tourists identify with the destination, thus increasing the intention to recommend it.