Tourists' visual attention and preference of intangible cultural heritage

被引：3

作者：

Li, Jiangmin ^{[1
,2
]}

Zhang, Jiahui ^{[1
]}

Li, Xinwei ^{[1
]}

Wu, Qingqing ^{[1
]}

Zhao, Qingqing ^{[1
]}

Fang, Hao ^{[3
]}

Deng, Shengliang ^{[4
,5
]}

机构：

[1] China Univ Geosci, Sch Econ & Management, Wuhan, Peoples R China

[2] China Univ Geosci, Lab Environm & Culture Yangtze Reg, Wuhan, Peoples R China

[3] Wuhan Inst Technol, Sch Art & Design, Wuhan, Peoples R China

[4] Brock Univ, Goodman Sch Business, St Catharines, ON, Canada

[5] Brock Univ, KYM Distinguished Researcher Chair Prof Management, Goodman Sch Business, Management & Mkt, St Catharines, ON L2S3A1, Canada

来源：

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2024年 / 29卷 / 06期

关键词：

Intangible cultural heritage; visual attention; tourists' preference; eye-tracking; Information processing theory; EYE-TRACKING; AUTHENTICITY; STIMULI;

D O I：

10.1080/10941665.2024.2343083

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Intangible cultural heritage (ICH) is a significant resource for integrating culture and tourism and an essential content of tourism development. This research used an eye-tracking experiment, a retrospective oral report, and a questionnaire survey to collect tourists' objective eye movement data and subjective preference for ICH. Results indicated a significant difference in tourists' visual attention and preference for different categories of ICH. Tourists put most visual attention and preference on ICH folk customs and ICH skills. Moreover, character, culture, and life elements are main focus. Findings from the research provide insight into ICH tourism development.

引用

页码：753 / 767

页数：15

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