Research on the Design of Red Cultural and Creative Products Based on Digitalization

Vigorously promoting red culture and inheriting red spirit should focus on integrating with science and technology, and continuously promoting the forward development of digital culture industry. Based on the combination of red culture and technologies such as big data, cloud computing and artificial intelligence, this paper takes the red cultural and creative products of Guangxi as the research object, firstly introduces the definition of interactive technology, red culture and digital cultural industry, researches and analyzes the mature and effective digital cultural products in reality, and gives a summary after comparison. Based on the red culture of Guangxi, the series of red cultural and creative products are designed by using immersive interactive experience and augmented reality technology, combining digital application with red culture, giving new connotation and promotion form to the cultural and creative products, continuously improving user experience, and positively influencing local cultural and creative products and public cultural life, in order to provide certain reference for red cultural and creative design, and to better display the red culture in the red We hope to provide some reference for red cultural and creative design, and to better display and spread the red spirit.