Educational-communicative processes for the implementation of outreach activities in times of pandemic

The arrival of the pandemic meant the modification of the traditional functioning of basic educational units and universities around the world. Ecuador was also immersed in the development of new educational strategies focused on the virtual, which had to be implemented immediately in order to continue with the educational performance, which implied an adaptation on the fly of all these new actions. In this regard, the link with society, which is a mandatory activity that university students must perform directly with vulnerable sectors, was also affected. The Communication Career of the National University of Chimborazo, within the proceedings of Linking with Society, has a project entitled "Illustration of Riobamba legends, as strategies for strengthening the identity of the child population of the canton of Riobamba" that had to make up for the presence with proposals for virtual educational-communicative processes. In the present research, the results of these tasks, managed in communicational products that had the purpose of transmitting legends and cultural traditions of the city of Riobamba and that were exposed in virtual workshops oriented to fiscal Educational Units, during the months of April-August 2021, while the Coronavirus pandemic was taking place worldwide, are exposed. It is concluded that the change to virtuality was a complex challenge of adaptation, but it was well received by the students of the Educational Units, who interacted and were able to receive cultural teachings about the legends of Riobamba and also allowed a discussion on new strategies to educate and communicate.