COMMUNICATION STRATEGIES IN THE CONTEXT OF THE COVID-19 PANDEMIC

被引：0

作者：

Dacheva, Gergana ^{[1
]}

机构：

[1] Sofia Univ, Fac Slav Philol, Sofia, Bulgaria

来源：

BULGARSKI EZIK I LITERATURA-BULGARIAN LANGUAGE AND LITERATURE | 2024年 / 66卷 / 03期

关键词：

communication; speech strategies; COVID-19; pandemic; information; key messages;

D O I：

10.53656/bel2024-3-6

中图分类号：

H [语言、文字];

学科分类号：

05 ;

摘要：

. This article is part of a larger study related to the current and interesting topic of communication strategies during a pandemic. The main aspects of the study are to outline the existence of pre-prepared or situational plans and strategies for responding to global crisis processes. In order to analyze the situation of speech behavior in relation to the COVID-19 pandemic, it is possible to influence with common models (strategies) for communicating different institutions and groups in society. The main topic in this article is on shaping messages in order to achieve a positive effect on the population to avoid fear and stress, to compensate for psychological and social problems in society, to reach the maximum number of people with minimal, but concentrated and concrete strategies for communication.

引用

页码：315 / 324

页数：10