Towards a New Business Model for Streaming Platforms Using Blockchain Technology

Streaming platforms have revolutionized the digital entertainment industry, but challenges and research opportunities remain to be addressed. One current concern is the lack of transparency in the business model of video streaming platforms, which makes it difficult for content creators to access viewing metrics and receive payments without the intermediary of third parties. Additionally, there is no way to trace payment transactions. This article presents a computational architecture based on blockchain technology to enable transparency in audience management and payments in video streaming platforms. Smart contracts will define the business rules of the streaming services, while middleware will integrate the metadata of the streaming platforms with the proposed computational solution. The proposed solution has been validated through data transactions on different blockchain networks and interviews with content creators from video streaming platforms. The results confirm the viability of the proposed solution in enhancing transparency and auditability in the realm of audience control services and payments on video streaming platforms.