Big Data and E-Commerce: Future Key Players for the Urban Last Mile Management

被引：0

作者：

Marco-Montes-de-Oca, Juan Antonio ^{[1
]}

Pastrana-Esteban, Hector ^{[1
]}

Serrano-Perez, Marta ^{[2
]}

Gonzalez-Carreno, Gema ^{[3
]}

机构：

[1] Univ Florida, Dept Negocios & Logist, C Rei Jaume, 46470 Catarroja, C Rei En Jaume I,2, Valencia 46470, Spain

[2] Camilo Jose Cela Univ, Transport & Logist Director Degree, Coll Sci & Technol, C Castillo Alarcon 49, Villanueva De La Canada 28692, Madrid, Spain

[3] Camilo Jose Cela Univ, Acad, Coll Sci & Technol, C Castillo Alarcon 49, Villanueva De La Canada 28692, Madrid, Spain

来源：

PROCEEDINGS OF THE 17TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND INDUSTRIAL MANAGEMENT, ICIEIM-XXVII CONGRESO DE INGENIERIA DE ORGANIZACION, CIO 2023 | 2024年 / 206卷

关键词：

Big Data; E-Commerce; Last Mile Delivery; Supply Chain; Customer Experience;

D O I：

10.1007/978-3-031-57996-7_20

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

The set of tools that constitute the Big Data (BD) concept has been used, since its origin, in various fields of knowledge with special emphasis on the marketing area of organisations. The main objective of its use is to improve the customer experience, in a way that is more in line with the customer's tastes, rigorously adapting the needs of the products and services offered. On the other hand, E-Commerce, as an omni-channel business model, could not be as efficient and profitable if the delivery of goods in the Last Mile Delivery (LMD) as the final link in the supply chains had not been developed in the same way. This document presents a summary of the trends, uses, and fields that, in the context of the LMD, are being worked on within BD and E-Commerce.

引用

页码：111 / 116

页数：6

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