The Impact of Social Media Analytics and Intraorganizational Communication on Media Institutions' Decision Effectiveness and Service Innovation

被引：0
作者：
Moayad, Haitham Gouda [1 ]
Abdellatif, Mamdouh Abdallah Mohamed [2 ,5 ]
Mohamed, Ali Sayed [3 ]
Abdelhafez, Ahmed Kamal Ahmed [4 ]
机构：
[1] Zagazig Univ, Dept Media Literacy, Commun Educ, Zagazig, Egypt
[2] Beni Suef Univ, Radio & Televis, Bani Suwayf, Egypt
[3] Assiut Univ, Fac Arts, Dept Commun, Asyut, Egypt
[4] Helwan Univ, Journalism, Cairo, Egypt
[5] Beni Suef Univ, Dept Radio & Televis, 34M2 5X5, Bani Suwayf 2722165, Beni Suef Gover, Egypt
来源：
JOURNALISM & MASS COMMUNICATION QUARTERLY | 2024年
关键词：
decision-making; innovation; intraorganizational communication; media industry; social media analytics; INTRA-ORGANIZATIONAL COMMUNICATION; ONLINE NEWS; COMPETITIVE ADVANTAGE; PERFORMANCE; CAPABILITY; JOURNALISM; MANAGEMENT; NETWORKS; METRICS;
D O I：
10.1177/10776990241251468
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This article explores the nexus between social media analytics (SMA), intraorganizational communication (IOC), decision effectiveness, and service innovation, and the moderating and mediating roles of IOC and decision effectiveness were scrutinized. We obtained data from digital content managers in Egyptian media institutions. Results delineate that SMA capabilities positively influence media institutions' decision effectiveness and service innovation. Decision effectiveness serves as a driving force for service innovation, mediating the relationship between SMA capabilities and service innovation. IOC did not amplify the effect of SMA capabilities on decision effectiveness within the Egyptian media context. Implications for theory and practice are offered.
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页数：28
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