Twitter and the projection of political personalities in India

被引:0
作者
Jumle, Vihang [1 ]
Vignesh, K. R. Karthik [2 ]
机构
[1] Univ Bern, Inst Commun & Media Studies IKMB, Bern, Switzerland
[2] Royal Netherlands Acad Arts & Sci KNAW, Royal Netherlands Inst Southeast Asian & Caribbean, Leiden, Netherlands
关键词
India; digital politics; political parties; social media; Narendra Modi; Rahul Gandhi; NARENDRA MODI; HASHTAGS; STYLE; TRUMP;
D O I
10.1080/14662043.2024.2348858
中图分类号
D81 [国际关系];
学科分类号
030207 ;
摘要
By longitudinally tracing India's top political Twitter trends for 2019, our study shows that discursive framing of political leaders is another approach to digital politics. We show that political discourse on digital platforms in India (a) revolved around personalities and (b) hashtags projected political personalities using discursive frames that allow personal subjective interpretations to emerge in resonance with an individual user's worldview. This is interpreted as a form of political distortion enabled by digital platforms, shaping the perception of political leaders.
引用
收藏
页码:147 / 171
页数:25
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