Dynamic capabilities in subsistence small businesses

Small business, created as a means of subsistence of the entrepreneur and their family, are called subsistence small business. They need to grow to improve the situation of poverty, especially in developing countries. This paper analyses a mechanism, based in relationships and closeness, to grow in subsistence small businesses from dynamic capabilities and SSBs' elaborate dynamic capabilities to grow, in particular, SSBs' use of the human capital management to improve customer management and product and territory management. These two capabilities improve innovativeness that generate growth.