The effect of gastronomic experience on restaurant image, customer perceived value, customer satisfaction and customer loyalty

被引：22
作者：
Cankul, Duran [1 ]
Kaya, Serpil [2 ]
Kiziltas, Mustafa Cagatay [3 ]
机构：
[1] Eskisehir Osmangazi Univ, Fac Tourism Gastron & Culinary Arts, Eskisehir, Turkiye
[2] Istanbul Rumeli Univ, Fac Art Design & Architecture, Gastron & Culinary Arts, Istanbul, Turkiye
[3] Sivas Cumhuriyet Univ, Divrigi Nuri Demirag Vocat Sch, Tourism & Hotel Management, Sivas, Turkiye
来源：
INTERNATIONAL JOURNAL OF GASTRONOMY AND FOOD SCIENCE | 2024年 / 36卷
关键词：
Gastronomic experience; Restaurant image; Perceived value; Customer satisfaction; Customer loyalty; SERVICE QUALITY; BEHAVIORAL INTENTIONS; PHYSICAL-ENVIRONMENT; TOURISM EXPERIENCE; DESTINATION IMAGE; PLACE ATTACHMENT; FOOD EXPERIENCES; BRAND IMAGE; IMPACT; MODEL;
D O I：
10.1016/j.ijgfs.2024.100908
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
The aim of this study is to determine the effect of gastronomic experience on restaurant image, customer perceived value, customer satisfaction and customer loyalty. In the research, a questionnaire form created as a result of the literature review was used. The population of the research consists of customers who visit Eskis , ehir 's Tourism Business Certificated restaurants. In line with the purpose of the research, a survey was conducted in Eskis , ehir between October -December 2022. As a result, 489 useable questionnaire forms were analysed. According to the findings obtained as a result of the analyses, it was determined that there is a statistically significant relationship between gastronomic experience and restaurant image. In addition, there is a statistically significant relationship between gastronomic experience and customer perceived value, restaurant image and customer perceived value, restaurant image and customer satisfaction, customer perceived value and customer satisfaction, and customer satisfaction and customer loyalty.
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页数：11
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