Gendered pathways to entrepreneurial success: a study on women's career choices in India

PurposeThis research investigates the barriers hindering women from pursuing entrepreneurship as a career choice, particularly in the Indian context.Design/methodology/approachThe study employs rigorous data analysis techniques, including Confirmatory Factor Analysis and Multiple Regression Analysis, on a sample of 590 MBA students, comprising both male and female participants.FindingsThe findings reveal that social and psychological factors significantly influence women's decisions regarding entrepreneurship. Social factors such as social stigma and cultural norms, along with psychological factors like societal expectations, emerge as major barriers.Research limitations/implicationsThe findings have implications for policymakers, practitioners, and academics in designing interventions to address social and psychological barriers effectively. Recommendations include promoting cultural sensitivity and fostering confidence among women entrepreneurs.Originality/valueThis study contributes to the existing literature by quantifying the specific barriers faced by women entrepreneurs in India. It offers insights into advancing gender equity and inclusive economic development through targeted policies and programs.