An Analysis of Fuzzy Group Decision Making to Adopt Emerging Technologies for Fashion Supply Chain Risk Management

The dynamic and volatile nature of fashion supply chains (FSCs) has drawn increasing attention from academia and the corporate sector. Fashion products, characterized by short lifecycles, impulse buying, and an unpredictable demand, necessitate that FSC partners rapidly offer on-trend products to capture the real-time demand in the shortest time window. To achieve this, FSC partners must embrace technological innovations, collaborate, and establish partnering relations, and share real-time information. Failure to do so will result in obsolete inventory and financial markdowns. In this article, we focus on identifying risk categories in FSC, such as social, environmental, economic, operational, reputational, market, product, disruption, complexity, and workforce, along with relevant mitigation strategies. A survey questionnaire is distributed to six fashion companies in the U.K., employing the fuzzy group analytical hierarchy process for pairwise comparisons to assess the importance of each risk category. Fuzzy failure modes and effect analysis is used to analyze the impact of each risk mitigation strategy on the risk factors. This study supports the extant empirical research in which resource sharing is an effective risk mitigation strategy for fashion risk management. The study participants believe that designing resilient, flexible, agile, and responsive systems with increased levels of communication and information sharing with the help of emerging innovative technologies are the more robust mitigation strategies for fashion risk management. This study has evaluated the role of emerging technologies in risk management, confirming that information communication technology and artificial intelligence are the most effective technologies for managing potential risks in the fashion industry.