Effects of CSR-Related Media Coverage on Corporate Reputation

被引：2

作者：

Ennenbach, Sabrina ^{[1
]}

Barkela, Berend ^{[1
]}

机构：

[1] RPTU Kaiserslautern Landau, Inst Commun Psychol & Media Educ, Fortstrasse 7, D-76829 Landau, Germany

来源：

CORPORATE REPUTATION REVIEW | 2024年

关键词：

Framing; Attribution Theory; CSR (Corporate Social Responsibility); Corporate Reputation; Brand Attitudes; CSR Skepticism; SOCIAL-RESPONSIBILITY CSR; CONSUMER RESPONSES; NEGATIVITY BIAS; NEWS FRAMES; AIR-TRAVEL; ATTRIBUTIONS; IMPACT; INITIATIVES; INFORMATION; SKEPTICISM;

D O I：

10.1057/s41299-024-00193-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Based on framing and attribution theory, this study explores the mediator role of CSR skepticism within the relation of media coverage about corporate social responsibility (CSR) activities on reputation and brand attitudes. Within this investigation, we also explore framing and negativity effects. We conducted an experimental design (German speaking sample, N = 207) using media reports on environmental CSR of a (fictitious) airline company. Our results demonstrate that effects on reputation are fully mediated by CSR skepticism, and effects on brand attitudes are partly mediated by CSR skepticism. Additionally, reputation and brand attitudes are contingent with positive and negative valence of media framing and a negativity bias can be found for framing effects on brand attitudes.

引用

页数：14

共 97 条

[1] How prevalent is the negativity effect in consumer environments? [J].