EXPLORING THE APPLICATIONS AND PHILOSOPHICAL IMPLICATIONS OF AUGMENTED REALITY DIGITAL MEDIA INTERACTION TECHNOLOGY IN VISUAL COMMUNICATION DESIGN

This research study aims at describing the role of augmented reality digital media interaction technology in visual communication design and its philosophical thinking. This research study conducted in china for determining the overall research and for developing different questions related to augmented reality, digital media interaction technology, and also related to visual communication design based on philosophical thinking. This research study used smart PLS software to measure and ran different results, including indicator correlations, the total effects, path coefficient, also the smart PLS Algorithm between variables. Augmented reality, digital media interaction technology, is considered independent of visual communication design and philosophical thinking. Both are considered dependent variables. The overall positive implicate of augmented reality digital media interaction technology in visual communication design and its philosophical thinking was found through the results of this research paper. Augmented reality shows that negative relation with the virtual environment but presents a significant relationship between them. The result found the overall significant importance of augmented reality and digital interaction technology with visual communication design and that it's all philosophical thinking.