Self-effects of user-generated advocacy messages on self-identity, attitudes, and intentions to act

被引：1

作者：

Arpan, Laura ^{[1
]}

Ray, Elizabeth C. ^{[2
]}

Sellers, Nicholas ^{[3
]}

Bravo, Olivia ^{[4
]}

Yan, Zhuxuan ^{[5
]}

机构：

[1] Univ Buffalo, Sch Commun, Amherst, NY USA

[2] Florida State Univ, Sch Commun, 3100 Univ Ctr,Bldg C, Tallahassee, FL 32311 USA

[3] Florida State Univ, Panama City, FL USA

[4] Univ West Indies, Caribbean Sch Media & Commun, Mona Campus, Kingston, Jamaica

[5] Shanghai Int Studies Univ, Shanghai, Peoples R China

来源：

COMMUNICATION RESEARCH REPORTS | 2024年 / 41卷 / 02期

关键词：

User-generated content; advocacy; identity; attitudes; environmental behaviors; persuasion; BEHAVIOR; SHIFT;

D O I：

10.1080/08824096.2024.2351368

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study examined self-effects of user-generated content (UGC) in an advocacy context. An experiment examined whether those randomly assigned to create "video selfies" advocating a pro-environmental behavior reported greater intention to practice it than those who viewed others' "selfies" with similar content. Those who created a selfie reported more positive attitudes toward the behavior and greater self-identity as someone who practices it. In turn, self-identity, but not attitude toward the behavior, was positively associated with intention to perform it. Implications for self-effects of UGC and for organizations encouraging behavior change among relevant stakeholders via UGC rather than by more traditional promotional means are discussed.

引用

页码：117 / 129

页数：13

共 44 条

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