Special Issue of Production and Operations Management Special Issue: Transformative Marketing and Operations Management

被引：0

作者：

Kumar, V. ^{[1
]}

Kumar, Subodha ^{[2
]}

Leone, Robert P. ^{[3
]}

机构：

[1] Indian Sch Business, Hyderabad, Telangana, India

[2] Temple Univ, Philadelphia, PA USA

[3] Texas Christian Univ, Ft Worth, TX USA

来源：

PRODUCTION AND OPERATIONS MANAGEMENT | 2021年 / 30卷 / 05期

关键词：

D O I：

10.1111/poms.13476

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

引用

页码：1545 / 1547

页数：3

共 10 条

[1]

Immelt JR, 2017, HARVARD BUS REV, V95, P42

[2] Transformative Marketing: The Next 20 Years [J].

Kumar, V. .

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[3] Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For [J].

Kumar, V. .

JOURNAL OF MARKETING, 2015, 79 (01) :1-9

[4]

Locker M, 2018, Fast Company , March 1

[5] Reflections on "Transformative Marketing: The Next 20 Years" [J].

Meyer, Robert .

JOURNAL OF MARKETING, 2018, 82 (04) :13-14

[6]

Pasick A., 2015, Quartz

[7] Understanding firm survival in a global crisis [J].

Salunkhe, Uday ;

Rajan, Bharath ;

Kumar, V. .

INTERNATIONAL MARKETING REVIEW, 2023, 40 (05) :829-868

[8]

Straw J., 2016, DisruptionSeptember 3

[9] A Commentary on "Transformative Marketing: The Next 20 Years" [J].

Varadarajan, Rajan .

JOURNAL OF MARKETING, 2018, 82 (04) :15-18

[10]

Wong J., 2017, Alibaba cashes in on data trove

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