Warranty operation enhancement through social media knowledge: a deep-learning methods

被引:0
作者
Sarmast, Zahra [1 ]
Shokouhyar, Sajjad [2 ]
Omarzadeh, Arash [1 ]
Shokoohyar, Sina [3 ]
机构
[1] Shahid Beheshti Univ, Fac Management & Accounting, Dept Ind & Informat Management, Tehran, Iran
[2] Australian Inst Business, Dept Supply Chain & Operat Management, Adelaide, Australia
[3] Seton Hall Univ, Dept Comp & Decis Sci, S Orange, NJ USA
关键词
Social media analysis; data mining; decision support system; warranty service; deep learning; DECISION-SUPPORT-SYSTEM; PRODUCT-SERVICE SYSTEM; SENTIMENT ANALYSIS; BIG DATA; MANAGEMENT; ANALYTICS; FRAMEWORK; TAXONOMY;
D O I
10.1080/03155986.2024.2303907
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
People use social media as free channels to share their sentiments and experiences during all stages of consuming a product or service. Likewise, corporations depend on social media as feedback sources that influence the positioning of their products/services in the market. This paper aims to recognise the frequent product flaws and warranty issues through social network mining. We have performed ontology-based methods, text mining, and sentiment analysis using deep learning methods on social media data to investigate product failures, symptoms, and the correlation between warranty programs and customer behaviour. Correspondingly, a multi-sources mining approach has been incorporated into social media mining to cover all the occasions. Furthermore, we promoted a decision support system to learn practically through customer feedback. Finally, to validate the accuracy and reliability of the results, we used the claimed data of the laptop industry to compare our derivatives and machine learning validation metrics to ensure accuracy.
引用
收藏
页码:273 / 311
页数:39
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