Customization: Literature review, integrated research framework and future directions

被引：0
|
作者：
Wang Y. [1 ]
Hong A. [2 ]
Guo X. [3 ]
Shi M. [3 ]
机构：
[1] Modern Business Research Center, School of Business Administration, Zhejiang Gongshang University, Hangzhou
[2] School of Economics and Management, Nanjing University of Science and Technology, Nanjing
[3] College of Business Administration, Capital University of Economics and Business, Beijing
来源：
Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice | 2023年 / 43卷 / 06期
基金：
中国国家自然科学基金;
关键词：
customization; digital age; literature review; research directions;
D O I：
10.12011/SETP2022-1450
中图分类号：
学科分类号：
摘要：
Customization, as an important customer value strategy for corporate development, is of great significance to the improvement of customer satisfaction and the increase of firm revenue. As digital technologies such as artificial intelligence, big data, and cloud computing develop quickly, firms’ customization practices and related academic research meet great opportunities and challenges. Based on this background, through systematic and comprehensive analysis of Chinese and English literatures on customization, this paper clarifies and analyses the definition and patterns of customization, the key influencing factors of customization capabilities, the performance outcomes and the corresponding theoretical mechanisms of customization strategy, and the boundary conditions of the effectiveness of customization strategy. On this basis, this paper then summaries an integrated research framework for customization literature and proposes future research directions for customization from the aspects of patterns, performance outcomes and their mechanism, influencing factors, and the new forms of customer customization in the digital environment, to provide a reference for the development of more in-depth and systematic customization theory, and to bring inspiration for understanding and guiding firms’ customization practice. © 2023 Systems Engineering Society of China. All rights reserved.
引用
收藏
页码：1686 / 1708
页数：22
相关论文
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