Augmented reality in retailing: a systematic review with bibliometric analysis

被引：0

作者：

Du Z. ^{[1
]}

Liu J. ^{[1
]}

Wang F. ^{[2
]}

机构：

[1] Business School of Sport, Beijing Sport University, No. 48, XinXi Road, Haidian District, Beijing

[2] Lazaridis School of Business and Economics, Wilfrid Laurier University, 75 University Avenue West, Waterloo, N2L 3C5, ON

来源：

International Journal of Networking and Virtual Organisations | 2022年 / 27卷 / 01期

关键词：

adoption; augmented reality; bibliometric analysis; brand attitude; customer experience; design feature; market intelligence; product presentation; purchase intention; retailing; systematic review;

D O I：

10.1504/ijnvo.2022.126001

中图分类号：

学科分类号：

摘要：

The emergence and proliferation of augmented reality (AR) technology in retailing has revolutionised consumer shopping and service experience. A body of research on AR in business applications, particularly for retailing, is quickly developing. This research shed light on the current status of the scholarly works on AR in retailing by conducting a systematic literature review using bibliometric analysis and thematic analysis. Specifically, this research examines 51 peer-reviewed journal articles using bibliometric analysis. It provides a detailed view of the literature, including research trends, publication venues, and authorships. Moreover, it classifies and reviews three major themes and summarises the articles in each theme. Finally, this research identifies and discusses the possible directions for future research. Copyright © 2022 Inderscience Enterprises Ltd.

引用

页码：84 / 102

页数：18

共 59 条

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