Gamification in Cultural Heritage: When History Becomes SmART

The term "Gamification" refers to the use of techniques and features typically found in the gaming industry, applied to contexts that extend beyond traditional entertainment video games. It has been observed that these techniques are particularly effective for learning information, as users are actively engaged. The field of cultural heritage can also benefit from the use of gamification techniques. Often, the dissemination of tangible and intangible cultural heritage poses certain challenges, especially from a communication standpoint. In this context, the use of gamification-based approaches can significantly enhance the ability to disseminate culture by placing users at the center of the visiting experience and fostering a stronger connectionwith the cultural heritage. By employing such approaches, it is possible to create immersive and memorable experiences that enhance users' learning capabilities. Innovative technologies like augmented reality and localization systems can provide valuable support in developing gamified visitor paths. A case study was proposed and developed within the Archaeological Park of Pompeii, and the experimental results were highly encouraging, particularly demonstrating greater benefits for younger age groups compared to a traditional visit.