Influencing Factors of Social Media Users’Intentions to Disclose Privacy

[Objective] This paper comprehensively reviews the current literature, aiming to address the inconsistence issues facing empirical studies on influencing factors of social media users’intention to disclose privacy. [Methods] First, we retrieved 55 relevant empirical studies published in China and abroad. Then, we used the CMA3.0 software to conduct heterogeneity test, publication bias test and effect value analysis, which helped us explore the needed influencing factors. [Results] Among the 8 influencing factors included in the meta-analysis, habit (r=0.520) was strongly correlated with privacy disclosure intention, while perceived benefit (r= 0.426) and trust (r=0.309) were moderately correlated with privacy disclosure intention. Perceived control (r= 0.221), anonymity (r=0.175), privacy concern (r=-0.166), and perceived risk (r=-0.135) were weakly correlated with privacy disclosure intention, while subjective norms were not related to privacy disclosure intention. [Limitations] This paper only studied the simple path from the influencing factors to disclosure intention, which might leave some mediating or moderating effects to be identified. [Conclusions] The meta-analysis based model could more effectively reveal the factors affecting the privacy disclosure of social media users, which provides theoretical guidance for improving services, and future studies. © 2022, Chinese Academy of Sciences. All rights reserved.