Online shopping spree in times of COVID-19 pandemic

被引：0
作者：
Khrouf L. [1 ]
Maghraoui S. [1 ]
机构：
[1] Unité de Recherche Méthodes Marketing, Ecole Supérieure de Commerce de Tunis, University of Manouba
来源：
International Journal of Electronic Business | 2023年 / 18卷 / 02期
关键词：
attitude towards online shopping; compulsive buying; online shopping; pandemic;
D O I：
10.1504/IJEB.2023.130144
中图分类号：
学科分类号：
摘要：
This article aims at shedding the light on the role played by the user’s psychological states on online compulsive shopping and the resulting attitude towards online shopping during the COVID-19 pandemic. Based on escape theory, we proposed a conceptual model tested through a survey conducted on 300 internet users. Data was analysed through a partial least squares analysis and revealed that online compulsive buying appears in consumers whose personalities are marked by materialism (acquisition centrality), anxiety about COVID-19, and boredom due to lack of activity. In addition, it was proven that online compulsive shopping leads to positive attitudes towards online shopping. The results contribute to theoretical and managerial understanding of online compulsive shopping in times of sanitary crisis. Copyright © 2023 Inderscience Enterprises Ltd.
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收藏
页码：132 / 147
页数：15
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