Trends in Digital Marketing Research: Bibliometric Analysis

被引：0
|
作者：
Shpak, Nestor [1 ]
Rębilas, Rafal [2 ]
Kulyniak, Ihor [1 ]
Shulyar, Roman [1 ]
Horbal, Natalia [1 ]
机构：
[1] Lviv Polytechnic National University, Stepan Bandera str, 12, Lviv,79013, Ukraine
[2] WSB University, Cieplaka str, 1с, Dąbrowa Górnicza,41-300, Poland
来源：
CEUR Workshop Proceedings | 2023年 / 3403卷
关键词：
Compilation and indexing terms; Copyright 2024 Elsevier Inc;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Commerce - Publishing
引用
收藏
页码：449 / 465
相关论文
共 50 条
  • [21] Digital technology in tourism: a bibliometric analysis of transformative trends and emerging research patterns
    Asif, Muhammad
    Fazel, Hesham
    JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, 2024, 7 (03) : 1615 - 1635
  • [22] Bibliometric Analysis of Advertising Endorser Research in Marketing
    Wang, Chih-Chien
    Hu, Wen-Chien
    E-BUSINESS, MANAGEMENT AND ECONOMICS, 2011, 3 : 102 - +
  • [23] Financial Services Marketing Research: A Bibliometric Analysis
    Jin, Yunche
    Alves, Jose C.
    PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE, 2020, : 842 - 860
  • [24] Reference price research in marketing: a bibliometric analysis
    Srivastava, Mukta
    Pandey, Neeraj
    Saini, Gordhan K.
    MARKETING INTELLIGENCE & PLANNING, 2022, 40 (05) : 604 - 623
  • [25] Digital Marketing and E-Commerce a Bibliometric Analysis
    Guillen-Pujadas, Miguel
    Alaminos, David
    Vizuete-Luciano, Emili
    Maria Argila-Irurita, Ana
    Luisa Sole-Moro, Maria
    ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023, 2023, : 253 - 269
  • [26] A Bibliometric Analysis of Research Trends in Geopolymer
    Matsimbe, Jabulani
    Dinka, Megersa
    Olukanni, David
    Musonda, Innocent
    MATERIALS, 2022, 15 (19)
  • [27] Trends in Brain Research: A Bibliometric Analysis
    Simard, Marc-Andre
    Kozlowski, Diego
    Segal, Julia
    Messer, Mia
    Ocay, Don Daniel
    Saari, Toni
    Ferland, Catherine E.
    Lariviere, Vincent
    CANADIAN JOURNAL OF NEUROLOGICAL SCIENCES, 2025, 52 (02) : 214 - 224
  • [28] Bibliometric analysis of research on the trends in autophagy
    Hong, Ting
    Feng, Xinzhe
    Tong, Wenwen
    Xu, Weidong
    PEERJ, 2019, 7
  • [29] Trends on Gastrotricha research: a bibliometric analysis
    Araujo, Thiago Quintao
    Minowa, Axell Kou
    Garraffoni, Andre R. S.
    BIOLOGIA, 2024, 79 (07) : 2095 - 2107
  • [30] A Bibliometric Analysis of Fintech Trends and Digital Finance
    Brika, Said Khalfa Mokhtar
    FRONTIERS IN ENVIRONMENTAL SCIENCE, 2022, 9
12345