Sentiment analysis on tourist satisfaction with rural Homestay Inns based on reviews from the website of online travel agency

被引：1
作者：
Zhai Y. [1 ]
Chen P. [1 ]
机构：
[1] Tourism Management School, Jinhua Polytechnic, Jinhua
来源：
International Journal of Sustainable Development and Planning | 2020年 / 15卷 / 05期
关键词：
Online reviews; Rural homestay inns (RHIs); Satisfaction; Sentiment analysis;
D O I：
10.18280/ijsdp.150512
中图分类号：
学科分类号：
摘要：
This paper mainly explores the factors affecting the tourist satisfaction with rural homestay inns (RHIs), and offer suggestions to the RHI managers. Firstly, the Word2vec was adopted to extract the features from the online reviews on ctrip.com about the RHIs around Mount Mogan, and to reduce the dimensionality of the extracted features. Then, sentiment analysis was performed to extract the emotions of each class of features, and an econometric model was constructed to disclose the relationship between RHI feature evaluation and tourist satisfaction. The results show that: the tourist satisfaction with RHIs is positively affected by site, appearance, facility, public space, service, individuation, and marketing, especially by service, individuation, and facility; the more the features mentioned in the reviews, the lower the tourist satisfaction. To sum up, this paper clarifies the relationship between the features of RHI reviews and tourist satisfaction from the angle of review text, laying a theoretical basis for the research into the online reputation of RHIs. © 2020 WITPress. All rights reserved.
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页码：705 / 712
页数：7
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