A review of market basket analysis on business intelligence and data mining

被引：7
作者：
Sjarif N.N.A. [1 ]
Azmi N.F.M. [1 ]
And S.S.Y. [1 ]
Wong D.H.-T. [1 ]
机构：
[1] Razak Faculty of Technology and Informatics, Universiti Teknologi Malaysia, Kuala Lumpur
来源：
International Journal of Business Intelligence and Data Mining | 2021年 / 18卷 / 03期
关键词：
Business intelligence; Data mining; Market basket analysis; MBA;
D O I：
10.1504/IJBIDM.2021.114475
中图分类号：
学科分类号：
摘要：
Business insight (BI) is an information driven arrangement which umbrellas assortment of instruments, advances, applications, procedures and methodologies that empower mining of helpful learning and data from operational information resources. Hidden patterns or trends got from the tremendous volume of information are added to informed and strategic decision-making. Market basket analysis (MBA) is one of the regularly utilised data mining techniques in BI to help business organisation in accomplishing upper hand. In spite of the fact that, the appropriation of the MBA as a data mining technique in BI tools are common in e-commerce, paper that survey BI and MBA is limited. This paper gives a major picture on the current state of BI and the application of the MBA as a BI technique. Written works identified with BI and MBA from different sources such as digital libraries and Google Scholar are explored. The survey serves to some degree as a guide or platform for researchers and practitioners for future improvement. © 2021 Inderscience Enterprises Ltd.
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页码：383 / 394
页数：11
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