Advertising and pricing decision models for closed-loop supply chain based on third-party collecting

被引：0

作者：

Yao F. ^{[1
]}

Liu S. ^{[1
]}

Sun J. ^{[1
]}

Teng C. ^{[1
]}

机构：

[1] School of Economics and Management, Harbin University of Science and Technology, Harbin

来源：

Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS | 2019年 / 25卷 / 09期

基金：

中国国家自然科学基金;

关键词：

Advertising mode; Closed-loop supply chain; Pricing strategies; Third-party collecting;

D O I：

10.13196/j.cims.2019.09.026

中图分类号：

学科分类号：

摘要：

To research the effect of different advertising modes on pricing strategies for closed-loop supply chain based on third-party collecting, the pricing decision model for closed-loop supply chain with three different advertising modes were constructed under the double factors hypothesis of advertising marketing efficiency and advertising cost. The results showed that the optimal pricing strategies of closed-loop supply chain members and whole systems were not affected by individual advertising of both manufacturers and retailers, and the profits of third-party collector as well as whole systems were always the same, but the profit of dominant retailer was not always greater than that of manufacturer. The joint advertising mode was only favorable to the dominant retailer, but unfavorable to other members and whole systems. In whatever mode of advertising, the profit of third-party collector was always the smallest compared with the dominant retailer and manufacturer. © 2019, Editorial Department of CIMS. All right reserved.

引用

页码：2395 / 2404

页数：9

共 18 条

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