Relationship between Social Media Use, Offline Social Network, Trust Propensity and Entrepreneurial Entry: Evidence from Performing Arts

The aim of this study is to investigate the correlation between the use of social media, offline social networks, trust propensity, and the likelihood of entrepreneurial entry within the performing arts industry. This investigation employs a survey -based methodology. Using a snowball sampling technique, 232 employees in the performing arts industry were surveyed to obtain primary data. A multiple regression test was used to examine the hypothesis. Findings show that there is a strong link between using social media, having a social network offline, being trusting, and starting a business. Also, the link between social media use and starting a business is tempered by trust tendency. The results presented in this paper will aid policymakers in formulating entrepreneurial -related policies. This study contributes to the existing literature on social media use, offline social network, trust propensity and entrepreneurial entry. This research paper further tests the framework of Wang et al. (2020) in the context of performing arts.