Examining public perceptions of cultivated meat in Singapore: food neophobia and neophilia as precursors to the influence of presumed media influence model

This study examines how individuals' prior beliefs (i.e. food neophilia and food neophobia) serve as precursors to the influence of the presumed media influence model in shaping their perceptions of cultivated meat. An online survey of 1031 Singapore residents revealed that food neophobia and food neophilia are positively related to individuals' media attention to risk and benefit messages about cultivated meat, respectively. Furthermore, individuals' media attention to these risk and benefit messages about cultivated meat was positively related to their presumed influence of such messages on others, which subsequently affected their own attitudes and perceived social norms regarding the consumption of cultivated meat. Lastly, individuals' own attitudes and perceived social norms were found to be positively associated with their intentions to consume cultivated meat. Theoretical and practical implications are discussed.