The Impact of Chat GPT on Digital Marketing

被引：0

作者：

Vijai, C. ^{[1
]}

Elayaraja, M. ^{[2
]}

机构：

[1] Dept Commerce & Business Adm, Vel Tech Rangarajan Dr Sagunthala R&D Inst Sci & T, Chennai, India

[2] St Peters Inst Higher Educ & Res, Dept Commerce, Chennai, Tamil Nadu, India

来源：

PACIFIC BUSINESS REVIEW INTERNATIONAL | 2024年 / 16卷 / 08期

关键词：

Chat GPT; artificial intelligence; Digital marketing; internet; online advertising;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Chat GPT and different AI technology have the capability to seriously impact various industries, together with digital marketing. AI can automate certain responsibilities, offer records-driven insights, and personalize customer experiences, among different abilities. While AI may additionally streamline positive aspects of virtual advertising, it is not likely to completely update human involvement within the subject.

引用

页码：29 / 34

页数：6