Generalized Estimator of Population Mean Using Auxiliary Information in Presence of Measurement Errors

It is assumed in survey research that the respondent's reported response is precise. More often, due to prestige bias, the data provided by respondents frequently include estimates that are significantly different from the genuine values. As a consequence, measurement error is present in the sample estimates that may affect the results. Therefore, this study illustrates an improved generalized estimator that utilizes auxiliary data under measurement error. A numerical study to establish its effectiveness is also conducted.