Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

被引：3
|
作者：
Bordian, Mariia [1 ]
Gil-Saura, Irene [1 ]
Berenguer-Contri, Gloria [2 ]
Ruiz-Molina, Maria-Eugenia [1 ]
Marin-Garcia, Antonio [2 ]
机构：
[1] Univ Valencia, POLIBIENESTAR, Avgda Dels Tarongers S-N, Valencia 46022, Spain
[2] Univ Valencia, Dept Mkt & Market Res, Valencia, Spain
来源：
JOURNAL OF MARKETING ANALYTICS | 2024年 / 12卷 / 03期
关键词：
Sustainable practices; Relational innovation; Value co-creation; Brand equity; Revisit intention; Hotel size; DOMINANT LOGIC; SERVICE; PERFORMANCE; SATISFACTION; TOURISM; MODEL; TRUST;
D O I：
10.1057/s41270-024-00309-y
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of this paper is to study the impact of sustainable practices and relational innovation on guests' perception of value co-creation and brand equity. Moreover, the existence of differences in the proposed relationships is analyzed by employing hotel size as a moderator. A sample of 391 hotel guests was collected utilizing a structured questionnaire. The relationships between the variables were examined using structural equation modeling. The results revealed the boosting effect of sustainable practices and relational innovation on value co-creation. In addition, it can be observed how value co-creation and brand equity enhance guests' response to revisit intention.
引用
收藏
页码：717 / 733
页数：17
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