The Effect of Perceived Risk on Customer's Behavioral Intention of Digital Gold Platform: The Moderating Role of Trust

Investing money into gold has been a popular option for investors as it has a history of maintaining its value even during uncertainty. In recent years, platforms that facilitate financial services have emerged, including digital gold platforms. This study aims to examine the role of perceived risk and trust as moderator towards customer's behavioral intention in digital gold platforms. The study applies a Unified Theory of Acceptance and Use Technology 2 (UTAUT2) and its relationship with trust. One hundred ninety-two digital gold platform user data were collected by questionnaire and analyzed using structural equation modeling technique. The result showed that there are direct and indirect impact of perceived risk on behavioral intention with trust as moderator. This study suggest that to increase consumers' confidence in using digital gold platform, digital gold provider must gain trust from consumer by adopting some risk management strategy.