Citizens' Acceptance of Data-Driven Political Campaigning: A 25-Country Cross-National Vignette Study

被引：11

作者：

Vliegenthart, Rens ^{[1
]}

Vrielink, Jade ^{[1
]}

Dommett, Katharine ^{[2
]}

Gibson, Rachel ^{[3
]}

Bon, Esmeralda ^{[3
]}

Chu, Xiaotong ^{[1
]}

de Vreese, Claes ^{[4
]}

Lecheler, Sophie ^{[5
]}

Matthes, Joerg ^{[5
]}

Minihold, Sophie ^{[4
,5
]}

Otto, Lukas ^{[6
]}

Stubenvoll, Marlis ^{[7
]}

Kruikemeier, Sanne ^{[1
]}

机构：

[1] Wageningen Univ & Res, Hollandseweg 1, NL-6706 KN Wageningen, Netherlands

[2] Univ Sheffield, Sheffield, England

[3] Univ Manchester, Manchester, England

[4] Univ Amsterdam, Amsterdam, Netherlands

[5] Univ Vienna, Vienna, Austria

[6] GESIS Leibniz Inst Social Sci, Cologne, Germany

[7] Univ Klagenfurt, Klagenfurt, Austria

来源：

SOCIAL SCIENCE COMPUTER REVIEW | 2024年 / 42卷 / 05期

关键词：

privacy; microtargeting; vignette study; data driven campaigns; elections; data-driven campaigning; acceptance; vignettes; cross-national comparison; privacy regulations; ONLINE; PERCEPTIONS; PRIVACY; TURNOUT;

D O I：

10.1177/08944393241249708

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

This paper investigates how the acceptance of data-driven political campaigning depends on four different message characteristics. A vignette study was conducted in 25 countries with a total of 14,390 respondents who all evaluated multiple descriptions of political advertisements. Relying on multi-level models, we find that in particular the source and the issue of the message matters. Messages that are sent by a party the respondent likes and deal with a political issue the respondent considers important are rated more acceptable. Furthermore, targeting based on general characteristics instead of individual ones is considered more acceptable, as is a general call to participate in the upcoming elections instead of a specific call to vote for a certain party. Effects differ across regulatory contexts, with the negative impact of both individual targeting and a specific call to vote for a certain party being in countries that have higher levels of legislative regulation.

引用

页码：1101 / 1119

页数：19

共 52 条

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