Design of Hotel Room Experience Based on Virtual Reality Technology

- Virtual reality (VR) technology within the hotel industry marks a transformative shift in the way guests experience and engage with hospitality services. Virtual reality, with its immersive and interactive capabilities, enables hotels to provide a novel and engaging environment for guests. From virtual tours of hotel rooms and amenities to immersive experiences showcasing local attractions and cultural highlights, VR has the potential to revolutionize the pre-booking and on-site guest experience. This paper focused on the user experiences within hotel rooms enhanced with virtual reality (VR) technology. Leveraging content analysis, sentiment analysis, and advanced classification models, we aim to unravel the intricacies of user sentiments and preferences in this evolving domain. The content analysis reveals a spectrum of user opinions, ranging from enthusiastic endorsements of immersive VR content to nuanced critiques of room ambiance and interactivity. Subsequently, a sentiment analysis model accurately categorizes these sentiments, showcasing its effectiveness in capturing the diverse user expressions. Our classification analysis demonstrates the robustness of the sentiment analysis model, with high accuracy, precision, recall, and F1 -score metrics. Comparatively, we introduce a proposed BERT model, harnessing advanced natural language processing techniques, and observe its performance against traditional sentiment analysis and an AutoEncoder Model. The results indicate that the BERT model matches the performance of traditional sentiment analysis, outperforming the AutoEncoder Model. This underscores the effectiveness of leveraging state-of-the-art language models in understanding and classifying user sentiments.