INTERNATIONAL MARKETING AND PURCHASING OF INDUSTRIAL GOODS - FEATURES OF A EUROPEAN RESEARCH-PROJECT

被引：44
作者：
CUNNINGHAM, MT
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1980年 / 14卷 / 5-6期
关键词：
D O I：
10.1108/EUM0000000004909
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：322 / 338
页数：17
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