共 46 条
[1]
ALAMEDA A. P., 2006, ESICMARKET, V124, P91
[5]
DHALLA NK, 1980, HARVARD BUS REV, V58, P158
[8]
ECKARD EW, 1991, ECON INQ, V29, P119, DOI DOI 10.1111/J.1465-7295.1991.TB01258.X
[10]
Etayo C., 2002, MORE ADVERTISING WOR, P238