Service customisation and standardisation in combinatory knowledge-intensive business services

被引：12
作者：
Bettiol, Marco [1 ]
Di Maria, Eleonora [1 ]
Grandinetti, Roberto [1 ]
机构：
[1] Univ Padua, Dept Econ & Management, Via Santo 33, I-35123 Padua, Italy
来源：
INTERNATIONAL JOURNAL OF KNOWLEDGE-BASED DEVELOPMENT | 2015年 / 6卷 / 03期
关键词：
knowledge-intensive business services; KIBS; standardisation; customisation; modularity; combinatory KIBS;
D O I：
10.1504/IJKBD.2015.072812
中图分类号：
TU98 [区域规划、城乡规划];
学科分类号：
0814 ; 082803 ; 0833 ;
摘要：
The trade-off between customisation and standardisation in service offerings has been widely debated in the literatures on service in general and on knowledge-intensive business services (KIBS) specifically. Moving beyond this trade-off, this paper introduces a new type of service offering, called combinatory KIBS, distinguished by their capability to combine customisation and standardisation. Based on a sample of approximately 500 KIBS, our results show that combinatory KIBS develop specific business strategies which achieve superior performance in customisation and standardisation. They pair customer interaction aimed at service customisation and knowledge codification useful in providing standard services, while also investing in networking.
引用
收藏
页码：241 / 260
页数：20
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