Using village-level data, parameters of a control model, containing a multi-attribute utility function, are estimated econometrically to quantify the relative importance of leaders' various objectives. The results suggest that leaders are preoccupied with rural industrialization to further personal gain and independence from higher authorities. They are concerned about village welfare and maintaining agricultural productivity. J. Comp. Econom., February 1994, 18(1), pp. 25-45. Food Research Institute, Stanford University, Stanford, California 94305; and Department of Agricultural Economics, Cornell University, Ithaca, New York 14850. (C) 1994 Academic Press. Inc.