Corporate diplomacy and International Relations

被引：0

作者：

Vieira de Jesus, Diego Santos ^{[1
,2
]}

机构：

[1] Pontificia Univ Catolica Rio de Janeiro IRI PUC R, Inst Relacoes Int, Rio De Janeiro, Brazil

[2] Escola Super Propaganda & Mkt Rio de Janeiro ESPM, Rio De Janeiro, Brazil

来源：

MERIDIANO 47-JOURNAL OF GLOBAL STUDIES | 2013年 / 14卷 / 140期

关键词：

corporate diplomacy; international relations; legitimacy;

D O I：

暂无

中图分类号：

D81 [国际关系];

学科分类号：

030207 ;

摘要：

The aim of this article is to examine the concept of corporate diplomacy and explore the conceptual framework for studying this phenomenon in the field of International Relations. I also intend to explore the theoretical foundations for the study of corporate diplomacy and develop key strategies that can be adopted by corporate diplomats in order to deal with external pressures.

引用

页码：34 / 41

页数：8