WHAT THE RESEARCH MANAGER SHOULD KNOW ABOUT NEW PRODUCT PSYCHOLOGY

被引：2
作者：
STUMPE, WR
机构：
来源：
RESEARCH MANAGEMENT | 1979年 / 22卷 / 02期
关键词：
PRODUCT DESIGN;
D O I：
10.1080/00345334.1979.11756525
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Most texts on R&D management are filled with information on how to plan a research program, how to structure a research organization, how to develop and apply project selection techniques, how to motivate research personnel, and how to evaluate R&D results. However, there is one important aspect of the subject that is rarely mentioned and never emphasized. It is the psychology of the R&D process and its effect on senior management, and, of course, R&D management.
引用
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页码：13 / 17
页数：5
相关论文
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  • [1] ALLISON D, 1969, R D GAME
  • [2] DRUCKER P, 1976, WALL STREET J 0924
  • [3] GOLDE R, 1976, MUDDLING THROUGH
  • [4] SIU RGH, 1975, RES MANAGEMENT JAN
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